The Ten Pieces Of Knowledge - 1080 Words

Ten pieces of knowledge I deem valuable. I chose very few specific historical facts, but instead tried to keep general since I believe that having a proper framework for analyzing history is much more important than merely giving facts 1) Culture, language, and religion never static. For example, 2,000 years ago the English were tribal pagans living in Northern Germany and the English they spoke would be gibberish to a modern English speaker. 2) There is no one version of history. It is important when studying history to keep a critical eye out for potential biases. 3) There is much more in history that we do not know than what we do. Unfortunately, most people who have ever lived were illiterate so there is a vast amount of information lost in time. Furthermore, even during times when literacy was more common, due to historical biases, embellishment, and propaganda it is often very difficult to discern the truth. 4) History is connected. People like to categorize history into eras and regions, but this is too simplistic. People born in the early renaissance would have had no idea that they were living in a different historical era than their grandparents. 5) History is not written by the winners. History is written by those who can write and whose writings have been preserved. 6) Ancient Greece was not a single state. I hear many people confuse speak as if ancient Greece was a single political entity. I believe that since ancient Greece is so important people shouldShow MoreRelatedShakespeare Is a Fraud1232 Words   |  5 PagesShakespeare did just that from 1564 – 1616. People have questioning how Shakespeare achieved writing such great pieces of literature, when the behind the scenes story does not add up. There are no records to prove he wrote anything and there is proof someone else did what he took credit for. 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Xmgt 216 Business Ethics Across Cultures Free Essays

Abstract The following paragraphs will discuss business ethics from different cultural backgrounds. The focus of the backgrounds will be from the Mexican and Chinese aspect of proper business ethics. The articles, Double Standards: Mexico Business and Business Ethics in China are the two articles I will summarize to the reader. We will write a custom essay sample on Xmgt 216 Business Ethics Across Cultures or any similar topic only for you Order Now I will discuss the primary ethical perspectives of each country covered in the articles, as well as how the articles contributed to a better understanding of global ethical perspectives. Lastly, I will describe the business ethics of each foreign country. The two articles, Double Standards: Mexico Business and Business Ethics in China, brought an insight into ethics practiced in foreign countries, specifically the countries of China and Mexico. The United States of America has its own regulations and traditions that may, and have, conflicted, in an organizational setting, with the cultures and thoughts of their foreign partners. These â€Å"differences† in cultural beliefs or standards are evident in both articles, but the evidence that Globalization is an increasing desire for organizations is apparent as well. One article displays that in order to have success within a foreign country than we should allow natives of that country dictate the business ethical guidelines within that foreign office or division while the other article shows that a country is visibly being hypocritical of their own accepted guidelines and policies by saying one thing and doing the other. A different continent is not the only differences that Mexico and China are sharing. Both articles suggest accepting or understanding that certain business practices or ethics in these two countries as different but not necessary illegal. It also suggest that the entire core of an organization must stand firm on certain practices and not have to adjust for profitable business in a country as well. Though differences are evident amongst other countries’’ beliefs and traditions, each country does what it feels will be morally, legally, and profitably positive for their own situation. Business Ethics in China Chinese business ethics and practices center, predominantly, on certain traditions and customs that are possibly considered unethical in the United States. There have been some students of China that argue and state the Chinese account for their displays of obvious favoritism in business affairs to their traditions, more specifically to Confucius, who focuses on responsibility to family and that taking precedent over even laws (Schulman, 2012). There have been others that counter-argue that Chinese tradition itself saw favoring the family as the root of corruption and instead advocated laws that protect everyone equally, more specifically said by Mozi, who tried to replace the Confucian focus on the clan with a more universal caring (Schulman, 2012). The book, 18 Rules of International Business Ethics, published by Beijing: Renmin University Press in 2004 uses Chinese experiences for case studies and examples and supporting translation of classic business ethic text to Chinese towards developmental steps towards globalization success in foreign environments. Rule 1 in 18 Rules of International Business Ethics states if you strive to understand the values of different cultures, you will find common points (Schulman, 2012). This simply states that working towards learning and understanding one another is always a positive solution. The author of 18 Rules of International Business Ethics suggest against bringing in Western experts output and allowing the Chinese to develop their own codes so that their management and other employees may relate to it. Thus, Chinese traditions justify what may seemingly be considered unethical codes or decision-making by the United States of America. Business Ethics in Mexico Mexicans business ethics, as presented in the article Double Standards: Mexico Business, are considered hypocritical and ethically inappropriate from an American’s perspective. The article, Double Standards: Mexico Business, states business logic is chiefly concerned with profit maximization, which can place ethics within the overall logic of self-interest (Adler, 2006). Discrimination is presumably illegal in Mexico, yet hiring process displays discrimination throughout the country. Employment want ads in Mexico regularly show favoritism of an organization’s desirable employee by hiring discrimination towards certain ages, physical looks, and gender. The individuals and organizations responsible for these discriminatory ads constantly deny their preferences as discriminatory intentions. A younger employee is desired because it is thought customers would interact better with a younger employee (Adler, 2006). These types of thought processes, and obvious use of hypocritical, discriminating actions used in the hiring process are ethical issues that can conflict with Americans’ ethical outlook. It is a well-known, acceptable practice in Mexico to give pregnancy test to newly hired female employees justified because of the mandatory paid leave of absence (Adler, 2006). It seems Mexican business ethics tend to follow the idea of just staying legal as ethical enough. It is hard for American organizations to adopt these sorts of ethical practices when operating in Mexico’s territory. General Motors put an end to the pregnancy testing policies desiring a constant ethical standing throughout the whole organization. Mexico’s ethical business and practices leaves a lot to question from the United States of America’s standpoint. Ethical Perspectives and Understanding Global Ethical Perspectives The primary ethical perspectives that China and Mexico have, though different from our own beliefs, have helped the United States of America’s organizations towards effective globalization ventures. The article, Business Ethics in China, has shown favoritism towards family is considered following Confucius traditions and sayings. The article, Double Standards: Mexico Business, shows clear evidence towards discriminating practices and procedures, but with self-proclaiming of â€Å"justifiable† reasoning for preference when hiring employees. Understanding cultural differences is an absolute key in globalization. It has shown success for an organization to ensure cross-cultural training and to step back and allow native leadership and managers to set business ethics codes. By accepting business ethics that are customary of that particular foreign country, an organization allows managers and employees to better relate to the codes. Should an organization adopt the practice in some countries because it is merely legal? Could adopting the practice of a foreign country cause an inconsistency of ethics within the organization as a whole? Thus, an organization maintaining consistent ethical standards creates the opportunity for success but understanding and adapting will help an organization in a foreign workplace. Comparing Business Ethics of Foreign Nations to the United States of America Mexico and China share different business ethics codes and practices than the United States of America. For the situation of Mexico performing pregnancy test before hiring a woman, an organization native to the United States of America would view this as unethical, even if it’s considered legal in Mexico. China shows favoritism towards family in organizational situations. This would be considered highly unethical in the United States of America. The United States of America has a set of business ethic codes that regulate against discrimination and bribery. American organizations understand the law and must follow the rules. It could be said that a country’s ethical views and practices are what make that country what they are. Differences aren’t always a bad thing but it can cause possible conflict in a business ethics situation. Countries should work together to learn about each other’s primary business ethics and try to adapt and compromise towards a similar set of ethical codes. Conclusion The articles, Double Standards: Mexico Business and Business Ethics in China, show that there is a lot to gain in understanding foreign ethics and adapting towards foreign ideas can increase the success of globalization. There is an obvious difference in how business is conducted in China and Mexico when compared to the United States of America but that is not necessarily bad. Organizations shouldn’t accept a policy that could question the consistency of its ethical values and practices but should attempt to understand why a foreign country practices the ethics it does instead. Cross-culture training is beneficial to an organization’s employees and managers that may be working in a foreign environment. An organization should do everything within its limits to understand foreign culture and traditions and properly train its employees to practice proper business ethics and regulations. The business practices of organizations in the countries of China and Mexico can help organizations in the United States of America create better business ethics for their personal benefit within their native country. References 1. Schulman, M. (2012). Buisness ethics in china. Retrieved from http://www. scu. edu/ethics/publications/ethicalperspectives/business-china. ht How to cite Xmgt 216 Business Ethics Across Cultures, Essay examples

Free and Bound Morpheme free essay sample

There are some opinions about Derivation: Steven Pinker, Words and Rules: The Ingredients of language. Basic Books, 1999 Morphology may be divided into derivation rules that form a new word out of old word, like duck feathers and unkissable and inflection rules that modify a word to fit its role in a sentence, what language teachers call conjugation and declension. David Crystal, How Language Works. Overlook Press, 2005 Derivational morphology studies the principles governing the construction of new words, without reference to the specific grammatical role a word might play in a sentence. In the formation of drinkable from drink, or disinfect from infect, for example, we see the formation of new words, each with its own grammatical properties. From the definition of Derivation above, we can conclude that Derivation is the process of forming a new word by addition affix (prefix or suffix) to form a new word with a different meaning. We will write a custom essay sample on Free and Bound Morpheme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page CHAPTER II DISCUSSION 1. Definition of Derivation Derivational morphology changes the meaning of words by applying derivations, where derivation means the combination of a word stem with a morpheme, which forms a new word, which is often of a different class. For example, develop becomes development, developmental or redevelop. In linguistics, derivation is the process of forming a new word on the basis of an existing word, e. g. happi-ness and un-happy from happy, or determination from determine. Derivation stands in contrast to the process of inflection, which uses another kind of affix in order to form grammatical variants of the same word, as with determine/determine-s/ determin -ing/ determin -ed. Generally speaking, inflection applies to all members of a part of speech (e. g. every English verb has a past-tense form), while derivation applies only to some members of a part of speech (e. g. , the nominalizing suffix -ity can be used with the adjectives modern and dense, but not with open or strong). From the definition of Derivation above, we can conclude that Derivation is the process of forming a new word by addition suffix (prefix or suffix) to form a new word with a different meaning. Example of Derivation: Noun| Threefold| Three root + Fold suffix| Verb| Enclose| En prefix + Close root| Adjective| Interchangeable| Inter prefix + Change root + Able suffix| Adverb| Retell| Re Prefix + Tell root| . Derivational patterns a. Derivational Suffix Derivational suffixes, on the other hand, usually change both the meaning and the word class; that is, a suffix is often added to a verb or adjective to form a new noun with a different meaning: * adjectivedark: darkness * verbagree: agreement * nounfriend: friendship Examples of English derivational patterns and their suffixes: adjective-to-noun| -ness (slow slowness)| adjective-to-verb| -ise (modern modernise) -ize (archaic archaicize)| adjective-to-adjective| -ish (red reddish)| djective-to-adverb| -ly (personal personally)| noun- to-adjective| -al (recreation recreational)| noun-to-verb| -fy (glory glorify)| verb-to-adjective| -able (drink drinkable)| verb-to-noun (abstract)| -ance (deliver deliverance)| verb-to-noun (concrete)| -er (write writer)| b. Derivational Prefix Derivational prefixes do not normally alter the word class of the base word; that is, a prefix is added to a noun to form a new noun with a different meaning: For example: a. patient: outpatient b. group: subgroup c. trial: retrial d. write: re-write e. do: undo . Derivational Affix Although derivational affixes do not necessarily alter the syntactic category, they do change the meaning of the base. For example a. modern modernize b. white whiteness 3. Kinds of Derivation There are kinds of derivation: 1. Derivational Noun Derivational Noun is the Noun which results the process of forming a new word; they do change the meaning of the base. Free and Bound Morpheme free essay sample The Ingredients of language. Basic Books, 1999 Morphology may be divided into derivation rules that form a new word out of old word, like duck feathers and unkissable and inflection rules that modify a word to fit its role in a sentence, what language teachers call conjugation and declension. David Crystal, How Language Works. Overlook Press, 2005 Derivational morphology studies the principles governing the construction of new words, without reference to the specific grammatical role a word might play in a sentence. In the formation of drinkable from drink, or disinfect from infect, for example, we see the formation of new words, each with its own grammatical properties. From the definition of Derivation above, we can conclude that Derivation is the process of forming a new word by addition affix (prefix or suffix) to form a new word with a different meaning. CHAPTER II DISCUSSION 1. Definition of Derivation Derivational morphology changes the meaning of words by applying derivations, where derivation means the combination of a word stem with a morpheme, which forms a new word, which is often of a different class. We will write a custom essay sample on Free and Bound Morpheme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, develop becomes development, developmental or redevelop. In linguistics, derivation is the process of forming a new word on the basis of an existing word, e. g. happi-ness and un-happy from happy, or determination from determine. Derivation stands in contrast to the process of inflection, which uses another kind of affix in order to form grammatical variants of the same word, as with determine/determine-s/ determin -ing/ determin -ed. Generally speaking, inflection applies to all members of a part of speech (e. g. every English verb has a past-tense form), while derivation applies only to some members of a part of speech (e. g. , the nominalizing suffix -ity can be used with the adjectives modern and dense, but not with open or strong). From the definition of Derivation above, we can conclude that Derivation is the process of forming a new word by addition suffix (prefix or suffix) to form a new word with a different meaning. Example of Derivation: Noun| Threefold| Three root + Fold suffix| Verb| Enclose| En prefix + Close root| Adjective| Interchangeable| Inter prefix + Change root + Able suffix| Adverb| Retell| Re Prefix + Tell root| . Derivational patterns a. Derivational Suffix Derivational suffixes, on the other hand, usually change both the meaning and the word class; that is, a suffix is often added to a verb or adjective to form a new noun with a different meaning: * adjectivedark: darkness * verbagree: agreement * nounfriend: friendship Examples of English derivational patterns and their suffixes: adjective-to-noun| -ness (slow slowness)| adjective-to-verb| -ise (modern modernise) -ize (archaic archaicize)| adjective-to-adjective| -ish (red reddish)| djective-to-adverb| -ly (personal personally)| noun-to-adjective| -al (recreation recreational)| noun-to-verb| -fy (glory glorify)| verb-to-adjective| -able (drink drinkable)| verb-to-noun (abstract)| -ance (deliver deliverance)| verb-to-nou n (concrete)| -er (write writer)| b. Derivational Prefix Derivational prefixes do not normally alter the word class of the base word; that is, a prefix is added to a noun to form a new noun with a different meaning: For example: a. patient: outpatient b. group: subgroup c. trial: retrial d. write: re-write e. do: undo . Derivational Affix Although derivational affixes do not necessarily alter the syntactic category, they do change the meaning of the base.

Wiesels Night Essays - Holocaust Literature, Night, Book Of Exodus

Wiesel's Night Theology 1) How did Wiesel's belief in God change through his camp experiences? In the beginning of the book, Wiesel strongly believed in a god. He believed in a god so strongly that he sought out someone to teach him about his god. He also wanted to teach him how to live by the rules of his god. As the book, progressed Wiesel began to lose faith in his god. Wiesel saw many horrific events, which led him to believe that there is no possibility of a god existing because he would never let these things happen to his people. By the end of the novel, Wiesel had lost all faith in God. 5) Wiesel expresses his anger at God many times during the book but especially on page 65. What do you think about this anger? Is it understandable, appropriate or is it irrational or even blasphemous? I think that Wiesel's anger is completely understandable. If I were enduring such hardships as Wiesel, I might very well become just as angry as he does at the god I believe in. I might even denounce him as Wiesel does. Wiesel has the right to be angry. He feels that he does not deserve to be enduring such hardships. He wants god to help him by stopping the pain and when God does not come to the aid of Wiesel, he denounces him. Emotions probably ran so high and the pain was probably so great that it was very easy to become angry with god. 6) At one point, Wiesel says he does not feel human anymore. What did he mean by this and what things can make a person lose his sense of humanity and dignity? I think when Wiesel says that he does not feel human anymore he means that he is living like an animal. He is caged like an animal. He works like an animal. He also is stripped of all the things that make him human. He is not aloud to stand up for his rights. He can not speak with his own free will. If he does, he will be killed. This compares to someone who beats his or her dog. If you hit the dog long enough and he will flinch anytime, someone raises a hand to the dog. The dog has been stripped of his pride just like Wiesel who has been stripped of his pride. 4) Who was Moshe the Beadle in Wiesel's life? What happened to Moshe and how was he changed? Moshe the Beadle was a poor man who worked in the Hasidic synagogue. He is an exception to the town's rule of not talking or respecting poor people. At the beginning of the story he talks to Wiesel and learns that Wiesel wants to learn the ways of the Zohar. Wiesel agrees to meet with him and discuss life. Soon after they begin there lessons Moshe the Beadle is deported because he is not a native of the town. Several months passed and Moshe the beadle returned. He had changed. His eyes were no longer filled with joy. He wandered from house to house telling the people of the town what had happened to all the foreign Jews. He watched, as the foreign Jews had to dig their own grave and then be shot. He was so astonished by these events that it changes him for good. He was almost insane. Religion

Sacar residencia permanente para viudos de ciudadanos

Sacar residencia permanente para viudos de ciudadanos Los viudos de ciudadanos americanos pueden obtener la residencia permanente. El à ºnico requisito es estar casados en el momento del fallecimiento  y tratarse de un matrimonio de buena fe, no uno fraudulento realizado con el à ºnico propà ³sito de conseguir los papeles. Esto aplica tanto a los matrimonios heterosexuales como a los igualitarios, es decir, a los gays. La ley actual aplica desde el 28 de octubre de 2009. Con anterioridad a esa fecha era necesario que el matrimonio se hubiera celebrado al menos dos aà ±os antes del fallecimiento del cà ³nyuge estadounidense para que su viudo o viuda pudiera obtener la residencia permanente. Ahora ya no es necesario ese requisito. En este artà ­culo se informan de los 2 supuestos que pueden darse, cà ³mo es el procedimiento y el problema de plazos que puede surgir. Casos para que los viudos puedan obtener la residencia permanente Pueden darse 2 supuestos distintos. En primer lugar, cuando el ciudadano fallece tras haber solicitado la green card para su marido o mujer. Es decir,  antes de fallecer se envià ³ al USCIS la forma I-130. En este supuesto no hay que rellenar ningà ºn formulario ms ya que de forma automtica las autoridades migratorias cambiarn esa forma a la I-360.   Adems, si el fallecido no habà ­a solicitado la residencia para sus hijastros menores de 21 aà ±os que està ©n solteros, podr hacerlo en ese momento el viudo o viuda. En estos casos habr que probar que el ciudadano fallecido y su esposo o su mujer no se habà ­an separado legalmente ni tampoco divorciado. Por à ºltimo, resaltar que mientras no salen los papeles no se puede casar de nuevo. Si lo hace perder su derecho a obtener la residencia permanente. En segundo lugar  es posible que  el ciudadano fallezca  sin haber presentado los papeles para pedir a su cà ³nyuge. En estos casos el viudo o viuda podr solicitarse as sà ­ mismo, y obtener la residencia permanente mediante el formulario  I-360. Si bien deber presentarla ante el USCIS antes de que pasen dos aà ±os a contar desde el dà ­a de fallecimiento de su cà ³nyuge. Por ejemplo, si el ciudadano estadounidense fallecià ³ el 1 de mayo de 2012, los papeles deben enviarse antes del 30 de abril de 2014. En estos casos tambià ©n se podr incluir en la peticià ³n a los hijastros del fallecido que sean solteros y menores de 21 aà ±os.   Asimismo, hay  que demostrar que los esposos no estaban ni divorciados ni separados legalmente en el momento del fallecimiento. Adems, el viudo no podr contraer nuevo matrimonio mientras est pendiente de que le salga la residencia permanente. En los 2 supuestos, si adems el ciudadano fallecido era militar y su fallecimiento ocurrià ³ en combate, el viudo/a debe asesorare porque puede tener derecho a beneficios especiales en aplicacià ³n de la ley 108-136. Diferentes trmites dependiendo del paà ­s de residencia del viudo Si el viudo vive en Estados Unidos adems de la peticià ³n I-130 (si ya la habà ­a presentado el cà ³nyuge fallecido) o el I-360, se debe solicitar un ajuste de estatus mediante la forma I-485. Se puede presentar conjuntamente con la I-360 o en un momento posterior. (Si el fallecido habà ­a pedido a su cà ³nyuge es muy posible que el ajuste de estatus ya està © pedido, en este caso no hay que volver a hacerlo). Es importante destacar que los migrantes indocumentados que llegaron a Estados Unidos cruzando ilegalmente la frontera no pueden ajustar su estatus. Las personas en esta situacià ³n deben asesorarse con un abogado antes de iniciar o seguir los trmites. Sin embargo, los migrantes que sà ­ pueden ajustar su estatus pueden solicitar un permiso de trabajo mientras espera a que se apruebe. Asimismo, pueden pedir un documento para viajar que se conoce como advance parole y que permite salir y entrar de nuevo en Estados Unidos sin ningà ºn problema. Estos dos beneficios se solicitan con el ajuste de estatus. Por el contrario, si el viudo vive fuera del paà ­s debe esperar a que finalice todo el proceso para ser autorizado a ingresar a Estados Unidos como residente. Es lo que se conoce como procedimiento consular. Problemas para obtener la green card para los viudos de ciudadanos Para obtener la residencia permanente no es suficiente ser viudo de un ciudadano. Adems,  hay que cumplir con los requisitos generales de admisibilidad. Si no se cumplen, la tarjeta de residencia ser negada. Entre todos los posibles problemas destaca, por su frecuencia, el de aplicacià ³n del castigo de los 3 y de los 10 aà ±os, que tiene gran impacto si se est fuera de los Estados Unidos o si se est dentro y se entrà ³ al paà ­s ilegalmente. Este es un artà ­culo informativo. No es asesorà ­a legal

Abortion in the United States Essay Example for Free

Abortion in the United States Essay ? Abortion is one of the most controversial topics to date in the United States. Because of the complexity and issues involved, there are those individuals who are for abortion, and those who are against. There is neutrality that extends between the two, with those who are one the fence depending on circumstantial situations. In this paper our group of four peers debate the topic, and base a conclusion on weather women in the United States should have the right to abortion, based on the arguments themselves. Today, the reference of for and against, is better known as pro-choice and pro-life. Pro choice (abortions) refer to the political and ethical view that a woman should have complete right over her fertility, and that she should have the freedom to decide whether she wants to continue or terminate her pregnancy (Bose, 2012). According to pro-life advocates, women who demand complete control of their body should also shoulder the responsibility of preventing unwanted pregnancy, and that the result of an unplanned pregnancy, rape or incest, aborting the embryo is equivalent to punishing the unborn child (Bose, 2012). The position that Valora has in this debate, is that it is the woman’s choice to decide whether or not to have an abortion, but also to understand that it is their responsibility to protect against unwanted pregnancies by using every available means of contraceptive, not including using abortion as if it were a contraceptive, as some pro-life advocates would claim. When evaluating risk, one should take in account of women’s feelings after an abortion. Feelings of depression and anxiety is something woman feel prior, and of course afterwards. Women sometimes choose abortions because of medical issues with the babies, or horrifying circumstances leading to the unwanted pregnancy. Henry P. David, PhD stated after conclusive research â€Å"severe psychological reactions after an abortion are infrequent†. The best indicator of your mental feelings after an abortion is to realize your feelings and mental health prior to the abortion. (ProChoice.org). Usual feelings aft er an abortion is relief, loss, sadness, and grief. It is okay to grieve and you should give yourself time to grieve. Women who have had abortion may have feelings of sadness because they had to make the decision on their own without help from family and friends. Some woman may live in a home life where they are made to feel worthless because of the decision they will make. Some believe women who decide to have abortions will come down with â€Å"Post-Abortion Stress Syndrome†, which is psychological trauma or deep depression, and the American Psychological Association has found no scientific evidence that abortion leads to this type of trauma. Furthermore, experts stated after a study with the National Cancer Institute studied abortions and breast cancer, trying to see if there is any link between an abortion and breast cancer. In the end they settled that there was no link between the chances of breast cancer if you had received an abortion. In the United States, technology has made abortion safer in the last few years. Abortions are performed with in the first 9 weeks of pregnancy. Early termination the better is for the woman, less complications. Most woman receiving their abortion within the first 9 weeks report no complications afterwards. Less than 0.5% of women have serious complication that may bring them back to be seen or hospitalized. Complication rates to rise if the abortion is decided with the pregnancy weeks of 13 and 24. The position of Tracy in this paper is that abortion should be the right of the woman. I do not believe the government or any religious authority should make this type of decision for any woman. Deciding to have an abortion is an important decision in itself and having others dictate you can or cannot choose makes the situation even more confusing. As with most any conflicts, there are usually laws which govern the actions those directly involved, and with abortion comes some of the most well-known pieces of legislature in history. Today in the United States abortion is legal in every state due to the decision of Roe v. Wade. In this case the appellant (Roe) sued the state of Teas on the basis that personal privacy was violated unconstitutionally when the state proscribes that it is unlawful to abort a fetus, other than to save the life of a mother, advised by a licensed medical physician. The ruling decided on January 22, 1973 by the United States Supreme Court was a major milestone in the still controversial topic of abortion. According to the court â€Å"the abortion statutes void as vague and over-broadly infringing those plaintiff’s Ninth and Fourteenth Amendment right† (Roe v. Wade). On the same day of the Roe decision, another case in the state3 of Georgia was also decided on, in the case of Doe v Bolton we the state in question also was found to be in violation of the appellants constitutional rights. The Ninth Amendment: The enumeration in the constitution, of certain rights, shall not be construed to deny or disparage others retained by the people. The Fourteenth Amendment: Section 1. All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the state wherein they reside. No state shall make or enforce any law which shall abridge the privileges or immunities of citizens of the United States; nor shall any state deprive any person of life, liberty, or poverty, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws (Legal Information Institute). The position that Timothy has on this subject, is that a woman’s right to abortion should be that of her own decision based on the legislation’s that have been passed. A woman should be able to do with her own body as she chooses, not including using abortion as a method of birth-control. Abortion is not all together without some medical complications. The side effects of abortion are sometimes critical. Some of them involve spotting and bleeding. You could be bleeding for past 30 to 60 days, bleeding which could be very dangerous if care was not sought from a physician. Another side affect is headaches and dizziness, fever and chills, nausea and vomiting, cramping, and diarrhea. Sometimes abortion can even lead rare instances of death. During the surgery the doctors may leave some parts of the fetus inside the body. That is what may cause the affections that may cause damage to the body and or death. The symptoms are high fever, diarrhea, cramping, foul smelling in your discharge and more. Your cervix may get injured and damaged by the surgical tools that are being used during the abortion procedure which will lead to not being able to conceive again. Women who have gone through abortion are at a greater risk of ovarian and cervical cancer. Abortion is a very short p rocedure but it impacts your life forever, and the after affects of abortion varies from physical and psychological effects. Women may develop an eating disorders, or drugs on alcohol abuse, or they may have flash backs about the procedures themselves. Abortions may cause problems in relationships, and it may affect the woman’s sex life which leads to sexual dysfunction. The position that Veronica has on the subject of abortion is that she does not agree with the procedure, and the word abortion can be discussed in two different ways. Therapeutic abortion is one, where the abortion is unplanned due to medical problems with the patient’s health also unknown as miscarriage. Another way is elective abortion when it is planned. In many states planned abortions are illegal and have resulted in up to 70,000 deaths across the world every year. Many arguments support the issue on abortion. One reason why I am against abortion is that you are killing an innocent child that has nothing to do with the mistakes that one makes by having unprotected sex. You should not kill an unborn child because you are ashamed and afraid of what people might say about you. Another reason why she is against abortion is it’s against her religion. â€Å"If I make a mistake and got pregnant, then I would have to step up to the plate and take care and raise my child. It is against my religion to have abortions, because children are a gift from God†. In conclusion of this paper, there are two sides to this debate on whether women should have the right to have abortions in the United States. The research shows that the peer group has more emphases on the pro-choice side of the debate, because the laws of abortion are designed to protect the welfare of the mother and in some cases the fetus, if there is evidence of potential danger, and the fetus may be born with severe disorders, or mother having serious complications that could threaten the mother’s life. In the past, abortions were not as safe as they are today due to advanced technologies, making abortion safer than they’ve ever been before. Abortion is sometimes the best course because of medical issues, and sometimes due to other horrifying circumstances in which some women may become pregnant, such as rape, incest, and or other circumstances that may be legitimately valid reasons, and may lessen the quality of life for the child or mother. In 1973 it was decided by the highest court in the United States (The Supreme Court), that prior statutes infringed on the rights of women in such cases as Doe v Bolton, and Roe v Wade, making abortion legal, and the right of women to choose. Opposing arguments have raised health related issues of having abortions such as â€Å"Post-Abortion Syndrome†, breast cancer, and depression, but upon studies conducted by the National Cancer Institute, and The American Psychological Association, there has been no scientific evidence to prove the accusations. Abortion will probably remain one of the most controversial topics known to man, but the pros, and the laws which protect, are essential in preserving individual rights of freedom in the United States. Bose, D. (2012). Arguments for Pro Choice.

Organizational Interview Paper Essay Example | Topics and Well Written Essays - 500 words

Organizational Interview Paper - Essay Example John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard†(Bellis, 2009). At present, Coke is the largest non-alcoholic beverage company in the world even though PepsiCo is raising stiff challenges to Coke’s supremacy. â€Å"Coca Cola is currently operating in more than 200 countries with over 50,000 employees and more than 800 production and distribution centers and 300 worldwide bottling partners† (The Coca-Cola Company: Growth, Leadership, Sustainability, 2009). Replying to one of my questions, Jack Nicholas told me that, Coke had a standardized vision and mission statement for the entire world earlier. But globalization brought many changes in the global business circuits and internationalization of business was made easier as a result of that. He has told me that Coke realized the importance of diverse marketing strategies in different countries in order to make Coke as an acceptable soft drink in foreign markets. In his op inion, keeping same vision and mission for the entire world is meaningless since the requirements of different regions or countries are different. He has also stressed the importance of internationalization business and different mode of entries used by companies in entering foreign markets. Merger and acquisition is accepted as the major mode of entry in foreign markets by coke.

Addressing Challenges of Groups and Teams Essay Example | Topics and Well Written Essays - 750 words

Addressing Challenges of Groups and Teams - Essay Example Groups and teams, in general known as the work groups that tend to ted to subsist inside the framework of a bigger corporation along with sharing the liability for a group or team work and services, that are designed to achieve desired results. Within a lot of corporations in the world today, have groups and teams working for them round the clock expanding the policies, plans along with producing innovative goods, delivering services, in addition to implementing further major errands that control the overall performance of the corporation (Barker,2004,pg78).One of the biggest challenges for any group or team is the new situations that they are faced with each time they begin working. The challenge is to be able to alter the team member's individual attitude in relation to how something ought to work or ought to be. For instance the team members or the group members after a certain while feel that there is a set pattern of how their everyday meetings will be carried on. Although, the team and the group members should come each day with the fact in mind that they might have to deal with a new issue and event or a happening, which might as well change the course of their work. The attitude of how they will be executing these changes and adjustments is how they will be actually working in general. The second most critical challenge is to be able to schedule your work time. Evenly distributing the time of work between the tasks is a great challenge. Usually teams and groups face this challenge as the group or team has several members which might have individual time constraints. Being able to take out appropriate time within the demanding schedules of the several people caught up within the work groups as well as teams is a big challenge. Time ought to be placed aside; regularly through inspired means, to permit individuals to toil together in the direction of recognizing the general objective moreover to put into position those actions as well as frameworks to help accomplish that ambition. Working on developing fresh Skills: alongside with varying an individual's anticipation there is a want to build up innovative skills to toil as a fraction of a group or a team: paying attention, making conversation, inquiring, being tolerant, as well as gaining harmony. These group or team members spend the largest part of their daytime working together as individuals. Exchanging information. Once in a blue moon are they are given the opportunity and the time to decide matters individually, predominantly with reference to sharing information and culture. For that reason, their ability of functioning efficiently inside this kind of a situation is usually frail. The challenge is to facilitate the team and group members to discover these interrelating skills as well as to establish them in accordance to the customs of the teams or the group's responsibilities. The Conflict management is the one of the most critical challenges faced by group and team members there is no doubt in the fact that conflict management inside a group or a team needs to be a fairly formal course. The element of disagreement can be very positive for a group if it is administered suitably. By expressing disparities, the group and the team members can generate quality evaluations along with gratifying interpersonal

Importance of Prayer Essay Example for Free

Importance of Prayer Essay An uncontrolled mind cannot progress in spiritual path unless it discovers the Self. The discovery of the Self is possible by self-control achieved through the withdrawal of sense organs from their respective objects. Yoga can be attained by striving hard to utilize the conserved energies for the Divine purposes. Yoga is the science of religion. Meditation is said to be the best among all the paths of spirituality. Meditation is a deliberate act by which the seeker strives to keep his thoughts channelized into one pre-determined line of thinking by not allowing the mind to entertain any other thoughts. It is therefore an attempt to fix the mind upon some object of contemplation. The Bhagavad Gita elucidates meditation as the final gateway to Self-realization. Renunciation is not giving up enjoyments, abandoning one’s duties and escaping to a safe sanctuary. It is this misunderstanding that has turned away genuine seekers and prevented them from accessing the benefits of renunciation. The Yogi whose mind is harmonized will see the Self in all beings and all beings in the Self. He never becomes separate from The Lord nor does The Lord become separated from him. The perfected saint acts as an instrument in the hands of God. The mind must be made to rest in God. When the mind is restrained by the practice of meditation, it realizes the Self within. It experiences such Bliss as if there is nothing else in the three worlds worth possessing. When the mind is directed towards God, with a comprehensive understanding, ones perception, attitude and desires for the world change automatically. On realizing the Self even the taste for the sense-objects ceases. Thus by experiencing the God-consciousness through continuous meditation one perceives the Unity in Diversity when all the desires come to an end. Arjuna, like us, is afraid of leaving the safe confines of his present existence to discover the unknown realm of the Infinite. He asks Krishna what would be the fate of those who commit themselves to a spiritual life but die before realization. Krishna gives a fitting reply to reveal one of the most insightful laws of life. He says, â€Å"One who is righteous will never come to grief – either now or in the future. His efforts will not go in vain. He will carry forward the credits to his future life†. Hence Live ND PRACTISE as the Gita Teaches us to Live Meditationneeds to be practiced diligently and devotedly. The essential prerequisite is a calm mind. A mind burdened with desires and attachments is unable to take off into subtler realms of concentration and meditation. Yoga brings about a disciplined mind. This can be brought about by curtailing the outgoing tendencies of the mind. It leads to bliss. Once the state of bliss is reached, all other worldly matters lose their influence over the body and mind. Such a man will feel his oneness with God. He will experience unity in diversity. Any effort towards meditation is not wasted. Raise yourself by yourself. Know what meditation is and practice it regularly. Be moderate in everything you do.

Defining Leadership and Management Essay -- Leadership Management

This essay will focus on the meaning of leadership and management, why the two concepts are often used interchangeably and which one is the most relevant in the Tourism Industry. In order to answer these questions, it is necessary define the two terms providing evidences and arguments from different authors about the characteristics, roles, similarities and difference. In conclusion after look at all the different points of view, this essay will evaluate the importance of each term in the context of Airline and Airport Industry. The leadership is complex and can be defined in different ways. The term comes from the combination of two separated words leader and ship, and appeared in the early nineteenth century (Gill, 2006). Antonakis et all (2004) suggest that leadership can be interpreted the influence that one person has on other people behaviour or actions. One comes to think that leader is a person who is in control of a group or team in organisation, the leaders stimulate and motivate the team in order to give a grateful contribution to the organisation for achieve a better results. This is confirmed by Murphy (2004) who said that leader act as a guide, looking at individual behaviour, also they help organisation look after staff, they inspire and stimulate individual contribution on the development and success of the organisation. There are greater interest in know if the leadership is something nature, people born with, or is something that people need to learn. Support for this Adair (1997) suggests that normally the organisation expected that, a leader need to have certain basics qualities before became a leader, but also is something that people can learn from experience or training. There are certain qualit... ...lso most important managers or leaders need to be concerned on the importance related their communication with staff. A defence of this argument Gill (2006) suggest that â€Å"leadership and management can be approached in different ways based on different models of managing and leading†, but a good managers need to understood, exercise and appreciate the leadership responsibility that is expected of them. Works Cited †¢ Adair, J. (1997) Leadership skills. 1st ed. London: Chartered Institute of Personnel and Development (CIPD). †¢ Antonakis, J. Cianciolo, T. A and Sternberg, J.R. (2004)†¦. 1st ed. London: Sage Publication. †¢ Gill, R. (2006) Theory & Practice of Leadership. 1st ed. London: Sage Publication. †¢ Grillo, J. (2010) the difference between leadership and management [online] available at: http://www.leadershippost.com [accessed: 08/11/2012].

Department management- Case Analysis Essay

1. Receiving a Holiday Gift 1. For the first case, it is clearly stated that a supplier sends a basket of expensive food stuffs to our home during Christmas. By applying principle of love we would be kind enough to appreciate the basket of expensive foodstuffs given to us. We would thank the supplier for that beautiful card and gift given to us for Christmas. After appreciating the token we would ask him the reason and motive behind such an expensive foodstuff delivery. And based on the suppliers answers we would take the next step. 2. Sales Expense The second case is stating that a purchasing manager would give us their first order, expecting that we will agree to make a donation of P2, 000 to his favorite charity, a local youth sports team. By applying principle of double effect we would not accept this kind of order. The situation here is that if we follow one condition the other is ours automatically. The thing with this case is that the manager is expecting something in return to the first order he would give to us. A donation is given by a person freely and willingly. From all the reasons stated above, we do not agree to have an order by the purchasing manager who is expecting us to make a donation of P2, 000 donations to his favorite charity. 3. Sales Expense Reimbursement This case states that an agent of the Southeast Asia wants us to reimburse the customer executive from the Southeast Asia for all his expenses, including some which violates are company’s policies. The agent assures us to reimburse the expenses later. By applying the principle of truth and loyalty we would never accept to go against our company rules. We would choose to go on the right path than to follow the wrong one. Being disloyal to our own company would be a big disgrace to our inner conscience because this very company gives us money to live our lives peacefully and if we betray our company they can do the same to us one day. It is because truth can never be hidden for a long time. 4. References This case is asserting that a long time customer of ours had a bad experience with one of our competitors. Then a prospective client calls us and asks about the reputation of the said competitor. For this particular case we would bring to our clients notice the very bad experience of our long time customer with the competitor’s reputation. By applying intellectual responsibility principle we would try to look deep into this matter so as to know the whole truth because we believe what we see. We will try and investigate about it so that there are no doubts left within our minds and so that we can inform our client correctly about the competitor’s reputation. So all that we would report to our client would depend on what we investigate. 5. Conflict of Interest The last case states that the department manager will be hosting an informal celebration in the office and the food budget is $200. Then a neighbor of ours wants to supply the food because she has just started her own catering business. But because it is just her first time, she’ll do it at cost but will provide extra items at no charge. By applying the principle of love we would be kind enough to let our neighbor arrange food for the informal celebration held in the office because according to us our neighbor wants her cookery products to be known to people so as to expand her business; so that she can create demand for her products amongst the people. She would never take this responsibility if she was not confident about the food cooked in here catering. If she being the owner of the business is assuring us to serve us her best then why not allow her to provide food for the informal celebration. We do not mind the cost being going a bit high for the celebration as long as o ur neighbor is guaranteeing to serve extra items for free.

Brass heat treatment

Copper in pure form has found its significant use only in electrical applications. But with the continued study of copper, the addition of other metals called alloys was developed which enhanced its various properties. Now, different Copper-based alloys were widely used in different aspects of engineering and manufacturing. One of the best known and is widely used is the Copper-Zinc Alloy or Brass. (De Garmo, Black, Kohser, 1997) Brasses according to Yu Lakhtin (1979) are â€Å"binary and multiple-component alloys based on copper with which the main component is zinc.† Below is the phase diagram of Copper-Zinc Alloy at different Cu-Zi percentage and temperature. The commercial value of Brass is in its ? and ? +? ’ phases. At these two different phases, different characteristics were distinct. Their distinction according to Lukhtin (1979) depended on Zinc content from 48% to 50%. The single-phase or ? -brasses were characterized by Lukhtin (1979) as â€Å"can be readily worked in both the hot and cold conditions† while the two-phase ? +? ’ brasses are â€Å"hot-worked at temperatures corresponding to the regions of the ? ’ or ?+? ’ phases. † He also described ? +? ’ brasses as â€Å"having higher strength and wear resistance but less ductility. According to him, â€Å"? +? ’ brasses were often alloyed with Al, Fe, Ni, Sn, Mn, Pb and other elements. † And â€Å"the addition of these alloying elements, except Ni, reduces Zi solubility in Cu and promotes the formation of ? -phase. † Further he wrote, â€Å"the addition of alloying elements, except Lead, raised the strength and hardness of brass but reduced its ductility. Lead improved the machinability and antrification properties of brasses.† According to De Garmo, et. al, â€Å"Copper-based alloys are commonly identified through a system of numbers standardized by the Copper Development Association (CDA) which was adopted later by the American Society for Testing and Materials (ASTM), Society of Automotive Engineers (SAE), and the US government. † Brasses were classified into wrought and casting brasses. According to Lakhtin (1979), â€Å"wrought brasses are used to make sheets, band stock, tubing, wire and other semi-fabricated products; and casting brasses for making foundry castings.† Owen Ellis (1948) further classified Brasses casting alloys into Red Brass, Leaded Red Brass, Semi-Red Brass, Leaded Semi-Red Brass, Yellow Brass, Leaded Yellow Brass, High-Strength Yellow Brass (Manganese Bronze), Leaded High-Strength Yellow Brass (Leaded Manganese Bronze), Silicon Brass, Tin Brass, Tin-Nickel Brass, Nickel Brass (Nickel Silver) and Leaded Nickel Brass (Leaded Nickel Silver). In his classification, Red Brasses consisted 2%-8% zinc, less 0.5% lead, and with tin less than the zinc; the same amount consisted the Leaded Red Brass except that lead is over 0. 5%; Semi-Red Brass consisted 8%-17% zin c, less than 6% tin, and less than 0. 5% lead; the same amount consisted the Leaded Semi-Red Brass except that lead is over 0. 5%; Yellow Brass consisted over 17% zinc, less than 6% tin, under 2% total of aluminum, manganese, nickel, iron, or silicon, and with less than 0. 5% lead; the same constitutes for Leaded Yellow Brass except for lead which is over 0.5%; High-Strength Yellow Brass consisted of over 17% zinc, over 2% total of aluminum, manganese, tin, nickel and iron, under 0. 5% silicon, under 0. 5% lead and less than 6% tin; Leaded High-Strength Yellow Brass has the same constituents except that lead is over 0. 5%; Silicon Brass has over 0. 5% silicon and over 5% zinc; Tin-Nickel Brass has over 6% tin, over 4% nickel and with zinc more than tin; Nickel Brass has over 10% zinc, with nickel in amount sufficient enough to give white color, and with lead under 0.5%; and Leaded Nickel Brass has the same but with lead over 0. 5%. From these differed composition of Copper-Zinc Allo ys different properties were possessed which gave them different uses. Ellis (1948) also wrote that tThe different required properties of Brass such as conductivity and hardness can be secured through heat treatment,† Below is a table of the different compositions, properties and uses of common Copper-Zinc Alloys. Works Cited De Garmo, P. , Black, J., Kohser, R. (1997). Materials and processes in manufacturing. (8th Ed. ). Upper Saddle River, NJ: Prentice-Hall International, Inc. Ellis, O. (1948). Copper and copper alloys. Cleveland, Ohio: American Society for Metals. Lakhtin, Y. (1979). Engineering physical metallurgy and heat treatment. (Weinstein, N. , Trans. ). Moscow: MIR Publishers. Mayers, J. Visual library. Retrieved Jan. 29, 2007 from http://www. sv. vt. edu/classes/MSE2094_NoteBook/96ClassProj/pics/Cu_Zn1. gif.

Analysis of Roger and Me Concepts of Marx and Durkheim essays

Analysis of Roger and Me Concepts of Marx and Durkheim essays Michael Moores Roger and Me is about Moores home town of Flint, Michigan. He shows the viewer first hand the breaking down of what was once a booming town. The town of Flint was home to General Motors which employed many of the towns residents. General Motors was a key contributor to the town socially and economically. Many of the residents were bonded by their ties to General Motors and the parades and other festivities that GM supplied that kept the locals loyal to the company. That is why it was so devastating when GM closed 11 of their plants in Flint and moved their business to Mexico in order to gain profit and stay competitive. In the movie Moore shows us the consequences of the closing of the GM plants in Flint as well as his underlying quest to talk to GM chairman, Roger Smith, to get him to spend a day in Flint and meet the people that lost their jobs. Durkheim and Marx would have different views on what happened in Flint. Durkheim would say that Flints disintegration as a community was due to its lack of social order where Marxs theories would solely revolve around the economic system. Durkheim would say that GM played such a major role in the lives of all of its workers that when GM left no one knew what to do. He would also say the reason Flint was doing so well before the closing was because of its great collective conscience. The fact that many families were being supported by the same wages from the same company and the parents of the families worked together made the local families feel connected in some way. The manifest function of GM was that it produced cars and jobs and its latent function was that it provided community identification through parades and other family functions. Durkheim measured the degree of collective conscience through suicide rates. Durkheim probably would have found that after the plants i n Flint closed there were a higher number of suicides, esp...

Corrective and Preventive Action Assignment Example | Topics and Well Written Essays - 500 words

Corrective and Preventive Action - Assignment Example This discussion highlights that  since correction demands for frequent follow-ups, experts find it tiresome to implement a correction plan. Hence, a prevention plan allows technologists to implement process and system analysis. Such a strategy helps technologists build in safeguards that would minimize the potential occurrence of nonconformity. For instance, experts can utilize a failure mode and effects analysis to figure out some risks and possible deficiencies. Again, prevention provides opportunities to set some priorities for system improvement and reduce costs. Defect prevention, characterized with earlier detection, makes it cheaper to rectify an identified defect.This study discusses that a corrective plan process helps to identify and document the real source of the nonconformity. Throughout the process, technologists can scan the whole system to ascertain no other identical nonconformity could occur. Although tedious, the correction process makes system designers to estab lish thorough follow-up that would limit the reoccurrence of any defect. The technologists may take precise steps as per the severity of the damage by downgrading the product, recalling the product, or notifying the prospective client.  Currently, there exist several prevention techniques used by specialists in technology management. For example, specialists can install an alarm to provide warnings whenever a process drifts into nonconformity. In this scenario, statistical process control (SPC) charts would act as precise alarms.

Managing new ventures Essay Example | Topics and Well Written Essays - 2000 words

Managing new ventures - Essay Example Happy Pet Supplies will participate in social and community development activities with an aim of building its reputation as a socially responsible organization. The organization will engage in rigorous marketing of its products both within and outside London even for the first year of its operation. Marketing campaigns will be carried out at various times depending on the seasons and convenience to potential customers. 12. As earlier stated, the initial capital needed to establish the business is $33, 000. This amount is expected to be enough to support the company fully in its initial stages of establishment. This amount was contributed by various parties as outlined below. 13. It is estimated that on average, the company will sell feeders worth  £ 6,000, feeds worth  £ 2,000, Kennels worth  £ 5,000 and Shampoos worth  £ 3,000. The company also expects to sell accessories worth  £ 4,000 per month its total daily revenue amounting to about $834. The expected monthly revenue is  £ 20,000. The second year is expected to bring a pretax profit plus interest totaling  £ 181,000 and a closing balance of  £ 102,000. The third year is expected to have a pretax profit plus interest of  £ 220,000 and a closing balance of  £

Criminology Mini-Project Essay Example | Topics and Well Written Essays - 3500 words

Criminology Mini-Project - Essay Example This was ambitious thinking. Practically speaking there is no professional group or industry that has ever sufficiently regulated itself; not the legal or the medical field, not the scientists or academicians, not the clergy, and definitely not the media (USA International Business Publications, 2009). When the more blatant exploitations have been revealed and corrected, primary recognition should perhaps be partitioned among the media that widely broadcasted the condition, governmental workers who perform frequently questionable therapeutic actions, consumerist who used force or pressure, and affiliates of the industry itself who possessed the guts to confront their social responsibilities (Abraham & Lawton-Smith, 2003). Particularly, a few drug companies, for various rationales, have faced up to such responsibilities somewhat critically (Abraham & Lawton-Smith, 2003). The literature will illustrate that a limited number of companies, especially SmithKline, Syntex, UpJohn, and Merck Sharp & Dohme in the United States and, recently, Switzerland’s Ciba-Geigy, have infrequently been found culpable of making unproven claims or of dismissing the dangers of their products (Silverman et al., 1992). The most unforgettable statement came from a Syntex representative who once disclo sed, â€Å"We have found that we can tell the truth and still make a decent profit† (Silverman & Lee, 1982: 150). Nevertheless, by the end of the 1980s the state of affairs had altered dramatically. Increasingly, it was the international businesses which had found out that they may tell the truth and still generate profit (Chetley, 1990). Rather, it was the domestic or local companies, many with tremendous political power and influence, that were deceiving, swindling, and jeopardising the lives of other people (Chetley, 1990). For many in poor countries, this was a troubling finding.

Nursing Term Paper Example | Topics and Well Written Essays - 750 words

Nursing - Term Paper Example This particular objective is affective in nature. The reason for this is that it involves an emotional assessment of the acquired knowledge. It is a vertical growth from the cognitive stage (Read 1997). The third objective was to devise appropriate alternative learning activities. This objective is psychomotor in terms of domain because it a practical use of related knowledge. It marks a kind of physical process in the conceptualization process where acquired knowledge is processes into applied forms of knowledge. The fourth objective for this course was to develop a theoretically based justification for the alternative learning activity you suggest. This objective is also psychomotor in the sense in which it involves the practical conversion of the primary knowledge into its respective derivatives. This stage bridges the process of knowledge into all possible forms and by so doing creates more room for the expansion for the general body of knowledge. The various forms through which the primary knowledge is expressed therefore become the fresh thesis from which further advances might be made in the generation of knowledge. The cognitive domain as represented in the first objective can be characterized according to all the six levels of the cognitive domain. Knowledge, comprehension, application, analysis, synthesis and evaluation. The environment and the teaching aids that make up the learning environment are quite conducive for these levels (O’Connor 2006). The electronic visual equipments such as the power point projector and the computer systems together with the controls of light and temperature are significant factors that define the six levels in the cognitive domain. The domain of the second objective is affective. The set up in the study environment satisfies the level of receiving, responding, valuing, and organizing. The study area has tools for auditory effects and is amply supplied with tools to measure and evaluate. This means therefore that

Suitable For Discharge Back Into The Environment Environmental Sciences Essay

Suitable For Discharge Back Into The Environment Environmental Sciences Essay The environment that we live in is our most valuable asset and we must not damage it by polluting the air, water ways and the earth. The concern about our environment has been taken into a serious matter in which all people and industries must play their part in keeping our environment clean and safe to live for a long time to come. The implementation of waste water treatment in private sector was a good effort from keeping the environment from being damage. In general, wastewater treatment is the process of taking wastewater and making it suitable for discharge back into the environment. Blower is one of mechanical devices that play very important role in waste water treatment. Its main function is to supply pressurized air with sufficient oxygen to meet process needs. Air is forced by blower to diffuser provide an aeration to encourage the growth of bacteria/microorganism in the water to break down the pollutants. Blowers come with variety of types; one of them is roots blower which most suitable uses for industrial waste water treatment. However, the disability of roots blower to function will bring major problem to waste water treatment section. The sewage cannot be treating because there is no air supply for aeration process. This disability may due to over-running, age factor and inner parts problem. More than that, whole manufacturing plant also will be affecting where the production line have to stop their operation because the treated discharge waste water unable to comply Standard B, Environmental Quality Act and Regulation. They also have to face loss such as the cost of downtime or shut down. This problem frequently happens in Synthomer Pasir Gudang Plant. More worse, every time the roots blower having problem, Engineering Department especially Mechanical Maintenance branch face difficulties to lift and move out the heavy blower from Blower Room. What burden them over the years is there are no proper ways to lift and move out dysfunction blower from Blower Room to send for servicing and maintenance activities. Since this project is based on my experience from previous Industrial Training, I was given an opportunity and encouragement from Engineering Department, Synthomer Pasir Gudang Plant to study the problem and design suitable blower lifter inside their Blower Room in order to helps them for maintenance works. Problem Statement The current technique used to lift and move out dysfunction blower is by hanging the chain block on the 6(six) inch stainless steel pipeline by using webbing sling. This technique is too dangerous and the possibility of the pipeline to crack and damage is very high because cannot withstand anymore the weight of the dysfunction blower after frequent usage. Besides that, improper technique of lifting heavy loads can cause hazard on workers also damage on equipments due to very low safety awareness. Other than that, the current technique just limited to lift blower itself only. Other equipments such as motor is beyond its capabilities. Fig. 1 below shows the 6(six) inch stainless steel pipeline used as a support to withstand the weight of dysfunction blower in order to lift and move out for maintenance works. H:DCIM102_PANAP1020888.JPGH:DCIM102_PANAP1020894.JPG Fig 1 The 6(six) inch stainless steel pipeline used as support to lift and move out blower These problems have motivate this project to design fully safe of new technique to lift and move out blowers as well as other equipments in order to help maintenance work involve in Blower Room, Waste Water Treatment Section, Synthomer Pasir Gudang Plant. Objective The aims of this project are: To design suitable blower lifter for maintenance activities at Blower Room, Waste Water Treatment, Synthomer Pasir Gudang Plant To propose fabrication of blower lifter Scope of Project The scope of this project will focus on design blower lifter based on problems involve in Blower Room, Waste Water Treatment Section, Synthomer Pasir Gudang Plant. The data and problems are taken directly from Synthomer Pasir Gudang Plant and any related data from others company that have Waste Water Treatment Plant will be neglected. However, if any Wastewater Treatment Plant that have exactly same configuration (Fig.2) as Blower Room in Synthomer Pasir Gudang Plant, the data involve in this project is acceptable to use. In addition, to achieve the project objectives, all information about the structure, configuration of equipments, and maintenance activities in Blower Room area is crucial in this project. C:UsersfasrayDesktoppart 7practikalpictureIMG_5216.JPGC:UsersfasrayDesktoppart 7practikalpictureIMG_5217.JPG Fig. 2 Configuration of equipments in Blower Room Blower Room, Synthomer Pasir Gudang Plant contains 5 units of blower (include motor, silencer, check valve, safety valve and pressure gauge), 10 units of butterfly valve, 2 units of room silencer, pipeline and fittings. Significant of Project The significant of this project can be dividing into two main groups; significant to Safety Maintenance work. 1) Safety The significant this project on safety is to: Reduce accident during maintenance work. Prevent equipments from damage. Provide proper way to lift heavy equipments. 2) Maintenance works Blower lifter help to improve and ease maintenance works involve in Blower Room area. This will ease the operators and technician works as this lifter will reduce the time of assembles and dissembles activities as well as reduce manpower/workers used while doing maintenance works. Besides that, the lifter could increase the worker productivity by the elimination of non-value adding material handling tasks from their work scope. Methodology Observation from industrial training Company needs Identify needs and problem define PDS Lit. Rev. Establish Target Specification Brainstorming Generate Product Concept Generate multiple concepts Concept Evaluation Pugh Chart Test against Specification CAD Detail Design FEM Simulation Testing Refinement Propose Fabrication Process Method Identify needs and problem define Ability to generate good engineering specification shows the person really understand the problems [1][2]. The initial stage of design process requires person to select specific client and identify need [3]. In this stage, there are two methods to identify the need: through observation from previous industrial training and need from employees, Synthomer Pasir Gudang Plant especially workers at Mechanical Maintenance branch, Engineering Department. Establish Target Specification Based on the workers needs and problem define from the observation, a list of target specification will establish [2]. The method to generate specification is using Product Design Specification (PDS) diagram and some literature review from existing product in market. Generate Product Concept [1] Ullman [2] epingger [3] paul m educate engineer [v] Filipp0 pds Task Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Project title selection Understanding the project title Determined the project objective Brainstorming Collecting data Literature review Report Writing Presentation Lagend: Planning Actual SFSFSF Task Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Conceptual Design Identify Need Problem Definition Establish Target Specification Generate Product Concept System-Level Design Select Product Concept(s) Test product Concept(s) Final Product Specification Plan Downstream Development Detail Design Details Drawing Bill of Materials Costing Testing Refinement Presentation Report Submission Lagend: Planning Actual F Methodology CHAPTER 2 Basic Wastewater treatment Process The goal of waste water treatment plant is to protect the environment in a manner commensurate with socio-economic and public health concerns. Wastewater is a combination of water and waste carried water come from homes, industrial and commercial facilities and institutions. Wastewater generally contains high levels of organic material, toxic, numerous pathogenic microorganisms and nutrients that extremely hazards to public health as well as lead to environmental pollution. So, wastewater must be treated appropriately before dispose to surroundings. Treatment of waste water usually carried out in four stages (Fig. 3), commonly referred as preliminary, primary, secondary and tertiary treatment [5]. Preliminary Primary Secondary Tertiaryhttp://www.membrane-solutions.com/img/product/water-treatment-process.jpg Fig. 3 Various treatment levels in a waste-water treatment plant flow diagram 1. Preliminary treatment Preliminary treatment prepares waste-water influent for further treatment by reducing or eliminating non-favourable waste-water characteristics that might otherwise impede operation or excessively increase maintenance of downstream processes and equipment. These characteristics include large solids and rags, abrasive grit, odours, and, in certain cases, unacceptable for organic loadings. Preliminary treatment processes consist of physical unit operations, namely screening and commination for the removal of debris and rags, grit removal for the elimination of coarse suspended matter, and flotation for the removal of oil and grease. Other preliminary treatment operations include flow equalization, septage handling, and odour control. 2. Primary treatment Primary treatment involves the partial removal of suspended solids and organic matter from the wastewater by means of physical operations such as screening and sedimentation. Pre-aeration with chemical additions is used to enhance primary treatment. Primary treatment acts as an earlier step for secondary treatment where the aimed of this stage is to produce a liquid effluent that suitable for downstream biological treatment and separate out the solids as a sludge that can be economically and conveniently treated before ultimate disposal. 3. Secondary treatment Secondary treatment is a stage where removal of soluble, colloidal organics and suspended solids happen after escaped the primary treatment. The process typically done through biological processes, commonly treated by using activated sludge, fixed-film reactors, or lagoon systems and sedimentation. 4. Tertiary or advanced waste-water treatment Tertiary treatment goes beyond the level of secondary treatment with 99 percent of impurities such as significant amounts of nitrogen, phosphorus, heavy metals, biodegradable organics, bacteria and viruses is removes from sewage where producing an effluent at almost drinking-water quality. In addition to biological nutrient removal processes, unit operations frequently used for this purpose include chemical coagulation, flocculation and sedimentation, followed by filtration and activated carbon. Less frequently used processes include ion exchange and reverse osmosis for specific ion removal or for dissolved solids reduction. [5] Metcalf and Eddy. Wastewater Engineering: Treatment, Disposal and Reuse. 3rd ed. New York: McGraw Hill, 1991. Process Flow Diagram The high organic load wastewater stream from the production plant is transferred to Equalization tank #1 (EQ-1) where organic and hydraulic Loading is equalized. Air is supply to the equalization tank for mixing and to prevent the wastewater from septic condition. When the accumulate wastewater reach to the set point level, the EQ pump will transfer the wastewater to Equalization tank #2 (EQ-2) and to mix with the other composite wastewater from the production plant. The organic and hydraulic loading is equalized again for further biological treatment. The composite wastewater from EQ-2 shall be transferred and pumped for Secondary Treatment, an aerobic treatment system namely Alternative Intermittent Cyclic Reactor (AICAR) via neutralization tank. pH of the wastewater is adjusted to ensure the aerobic digester operates at its optimum efficiency. All chemical dosing pumps are synchronized with the level switch. The pH is monitored and adjusted according to the set points by an automatic dosing pump system. Three (3) AICAR reactors are designed to handle the wastewater at an average flow from EQ-2. Each AICAR consist of two sub-reactors. AICAR operates in continuous mode on alternatively feeding and discharging wastewater from the reactor. One AICAR is allowed to stop for maintenance at one time while the others shall be at maximum operating efficiency. AICAR operates at 3 cycles per day per reactor in normal operation . During maintenance, only two AICAR reactors are set for running mode . When AICAR-1 is in feeding mode, first half of the reactor is in aeration while second half of the reactor is in settling and decanting mode. The circulation/sludge pump will be turned on to equalize solids content in aeration tank and at the same time, the sludge pump will operate as sludge wastage pump. At this stage, AICAR-2 3 are fully in aeration basis where the blower BL-02 and BL-03 are operating against the dissolved oxygen level in the reactor. The blower-diffuser system is provided to maintain the oxygen requirement in the aerobic treatment system. The air supply system is controlled by the online dissolved oxygen (DO) meter and the frequency of the blower motor is varied against DO content in water during normal aeration cycle. However, there will be a fix blower operation frequency during the feeding cycle to ensure sufficient oxygen provided for high organic load during feeding. The secondary treated wastewater is collected in the weir compartment of all AICAR and distributed into BioNET (Biological New Environmental Technology) reactor as tertiary treatment system. BioNET will act as a biological polishing system for refractory COD and at the same time will function as an ammonia nitrogen removal system BioNET reactor consists of two parallel lines (Figure 5). The reactors are filled with porous PU foam or non-woven fibres as reactors carriers that offer a large surface area for micro-organism adherence and growth. Wastewater will flow from the bottom of the BioNET reactor and in contact with the organism which attached to the BioNET carriers. BioNET will be backwashed to release excessive bio-growth to maintain the efficiency of the bacterial digestion. The SOP for the BioNET operation is shown in Table 1. All AICAR and BioNET operation will be prefixed with PLC system. After tertiary treatment, the treated wastewater will then flow into a Clarifier for solids separation. Patented Settling Tube is used in the modified clarifier to separate solid/biomass and supernatant or clear water is discharge to main drain as final discharge treated water. Electromagnetic flowmeter, pH The final discharge water. Flow and pH monitoring is to fulfil the regulatory requirement by the DOE. Wastage sludge from AICAR and settled sludge from Clarifier shall discharge to the drum thickener for thickening purposes before transferred to sludge holding tank. Wastage sludge from sludge holding tank is conditioned with polymer prior for dewatering.

Essay --

Ideology â€Å"An ideology is a set of conscious and unconscious ideas that constitute one’s goals, expectations, and actions.† Today term ideology is used in many ways, which sometimes it is difficult to describe. Based on dictionary, an ideology is the body of ideas reflecting the social needs and aspirations of a(n) individual, group, class, or culture. I think from the definitions that I wrote above, ideology is the understanding that if propagated and practiced in the community then it’s called ideology. So, if someone shares something that we all understand or belief, we can call it an ideology. For example, a group of people living near the wilderness might share the ideology that it is not wise to venture into the bush alone and at night. Another example is that people who live in the city, for the most part, might believe that it make sense to look both ways before crossing a street. Common sense ideology often concerns the protection of the individual and community as a whole. Actually, ideology is an important concept to be studied in Political Science. The term ideology is ma...

Effects of Online Advertisements on Newspaper Advertisements Essay

Advertisements can either take the form of print advertising through newspapers, magazines, brochures, and fliers or in non-print form such as those found in television, radio, video, and internet. The key purpose of advertisements is to bring to the attention of potential customers the existence of a new product or service. A good advertisement should be able to persuade the potential customers to purchase and keep them motivated to do a certain action (Tolani, 2010). While the function of advertising has not changed from the act of influencing the decision of a potential customer, the form of advertisement has radually evolved with new advertisement media emerging. Radio advertisement emerged with the coming of radios in the 1920s. The number of people who owned radios increased to about 82% by 1940. However, television was introduced in the 1950s, and was soon a common appliance in almost all households. This resulted in the increase of television advertisement expenditure to near ly $1. 5 billion by 1960s. Outdoor advertisement can be traced back to the post World War era to the American Safety Razor Company in 1925 when it advertised a brushless shaving cream on a mega billboard (Tolani, 2010). The advent of video cassette recorders saw a new trend in advertisement during the period between the early 1980s and late 1990s. The video cassette recorders became very popular with viewers, but video advertisement met a major hitch as viewers easily fast-forwarded ONLINE AND NEWSPRINT ADVERTISEMENT 11 through advertisements while watching tapes. This compelled firms to resort to product placement in which their products were used in television shows and films. The latest media development in this field is the use of internet for advertising. There has generally been an increase in computer ownership and the use of internet has rapidly grown. It might not be easy to predict the advertisement media that will be widely used in the future. However, it is an open fact that advertisements will continue to improve and strive to become more useful to businesses and to the consumer (Tolani, 2010). Entrepreneurs and business managers are faced with the challenge of making a choice for an advertising media on a daily basis. This is because the success of their establishments greatly depends on the ability of the entrepreneurs and managers to create product and service awareness, build their firm’s image and reputation, and generate sales leads and revenues. These efforts can only be realized by the use of newspaper and magazine advertisements, radio advertisements, television advertisements, outdoor advertising, web advertising, among many other advertising media. What will determine the final medium choice may vary from one business to another and the various factors that are in play toward meeting the specific business objectives (Patsula Media, 2007). Irrespective of the medium of advertisement that a business chooses to use for its products and services, it is important to note that both the print advertising and online advertising are highly necessary, given that the approaches toward both, the purposes, and even the audiences are very different. It is not very advisable to consider one of these media as more effective that the other on mere basis of seasonal variance because either may overtake the other at some give time. A good number of people also have access to both sources and this makes it ONLINE AND NEWSPRINT ADVERTISEMENT 12 mportant for entrepreneurs and business managers to give due consideration to both (Web Windows, 2010). Thesis Statement Given the increased growth of information that is available over the internet and the subsequent increase in the number of people who tend to spend more time on the internet, companies are turning to advertise their goods and service online so as to capture this newly generated m arket. Emphasis has thus shifted to the possible effects that this emerging trend of online advertisement may have on newsprint advertisement, both in popularity and advertisement revenue. Statement of the Problem Advertisement plays a very important function in the trading processes as it is the only means through which a business can bring to the attention of the consumers about their products, introduce a new product in the market or promote the sales of an existing product or service. All these are core activities—without which, a business setup cannot effectively compete for customers in the already-crowded market. Though there are numerous media through which a business may place its advertisements, the most commonly used medium is the newspaper because of its wide readership and circulation. With the advent and advancement of technology, newspaper publishers have embraced information technology to an extent of presenting their publications both as newsprint and online versions. This advancement means that entrepreneurs have the option of choosing which version of a newspaper through which to place their advertisements. This will mainly be determined by an entrepreneur’s own evaluation of the medium that will best suit the business needs. Lately, there ONLINE AND NEWSPRINT ADVERTISEMENT 13 as been growing debate about the popularity of online newspaper and newsprint. This debate cannot escape the attention of entrepreneurs who significantly rely on these news media for their advertisements. There is general consensus that online versions of newspapers are gaining popularity among readers worldwide. Could this increasing popularity and, to some extent, translate into increased preference by entrepreneurs to place their advertisements online instead of the newsprint version of newspapers? Background of the Problem Given the central role which newspapers play in the advertisement of goods and services by businesses, it is only important that entrepreneurs give special attention and critical evaluation on the volume of readership and scope of circulation of both the online version and newsprint version of newspapers. This would mean that new considerations are factored in when making a choice for advertisement media by business contrary to previous emphasis that focused only on readership and circulation. Ability to access n advertisement by potential customers is a major concern that attracts heated boardroom debates in companies, particularly due to intense competition for the crowded market. The significance of an advertisement media with regard to scope of outreach means that both entrepreneurs and advertisement agencies have a responsibility to adopt the use of advertisement media capable of optimizing market outreach for a product or service. Key aspects for consideration with regard to ch oice of advertisement media are mainly in areas of target audience and access. These entail considerations of readership and circulation which would ensure that an advertisement reaches the highest number of target audience within the shortest duration possible and draws attention in the most appropriate way. ONLINE AND NEWSPRINT ADVERTISEMENT 14 While many entrepreneurs are coming up with several measures of ensuring they significantly save on advertisement costs for their products and services, advertising agencies are of the opinion that optimizing market outreach can best be achieved by choosing a media with huge readership and wide circulation. Key areas suggested by advertisement experts include impact and ability to attract attention among other advertisements. When due consideration is given to these two aspects, an advertisement media will be able to achieve market outreach by approximately 70%, which is equivalent to nearly 5% of the total product market in a crowded environment. It is generally agreed that upgrading of newspapers to online versions can help to significantly improve their readership and accessibility, translating to wider market outreach for online advertisements. Such advancement in technology has for long been credited as significant part of increasing readership, expanding circulation, and making lasting impact in advertisement. The most remarkable gain for online advertisement can be attributed to the increase in number of people owning computers and therefore spending a lot of time on the internet unlike the numbers of people buying newsprint and the time they spend reading it. Justification for the Study Effects of online advertisement toward newsprint advertisement are a welcome topic at this time when there is growing concern that newsprint advertisement is becoming less and less effective in an environment where consumers are increasingly getting their information online and from other non-traditional sources. This belief has also drawn a lot of objection from newspaper advertisement sales agent who insist that newsprint advertising is more effective than online advertising. To them, newsprint advertising is tangible, making it possible for a potential ONLINE AND NEWSPRINT ADVERTISEMENT 15 customer to clip it out, hold in the hand and carry to the store unlike online advertisements, which is only visual. Though online advertisement can cost a business slightly more, it is becoming more popular with consumers and can thus not be simply brushed off. This calls for a strategy that will ensure that this advertisement medium is embraced without jeopardizing the profits of a business. Deficiencies in the evidence The choice of an advertisement media that an entrepreneur or a business opts to use for its products or services are mainly determined by size of business and the target audience— whether they are other businesses, youth, elderly, men or women. The access to an advertisement by these groups of persons is quite varied as all of them have their own preferences of media choices. The youth may be found of internet while the elderly may be accustomed to newsprint. While online advertising may make a big impact among the youth, it may not necessarily do the same with the elderly or housewives. The size of a business will also play a big role in the choice of advertising media. For example, small businesses may not have all the money to invest in certain media which are considered expensive and are therefore a preserve for big businesses. Advertising is an expensive venture and may not be appealing or affordable to all entrepreneurs. This means that the choice of a media may not necessarily be determined by its effectiveness but rather by the investment capacity of any given entrepreneur. Evidence obtained for this study will thus be influenced to a greater extent by individual entrepreneur considerations and not necessarily by the popularity of any given media. ONLINE AND NEWSPRINT ADVERTISEMENT 16 Definition of Terms Advertising Media: refers to means by which an advertising message is carried to potential customers and includes television, radio, internet, magazines, newspaper, and signage Online Advertising: refers to advertising that is done over the internet Newsprint Advertising: refers to placing advertisements on a newspaper Purpose of the Study The purpose of studying effects of online advertisement toward newsprint advertisement is to: 1. Ensure that entrepreneurs are provided with ample information regarding the various advertisement media to enable them make informed choices 2. Ensure that myths revolving effectiveness of either newsprint advertisement or online advertisement are eliminated and substituted with live statistics 3. Ensure that advertisement agencies are able to adjust their media in a manner that will enable businesses reach their target audience in the most effective way and at the least cost possible 4. Ensure that recommendations are made that would help entrepreneurs make a choice on the most effective media for their advertisements. This study is significant because it would help in ensuring that useful information is made available to help entrepreneurs with their advertisement decisions, particularly those focusing on newsprint and online advertisements. It will also ensure that advancements in technology are ONLINE AND NEWSPRINT ADVERTISEMENT 17 embraced and advertising services evolve to best meet the opportunities and challenges of the future with regard to market outreach. Hypotheses The following hypotheses were tested in this study: 1. H01: Advertising plays a central role in business success. HA1: Advertising does not play a central role in the success of a business. 2. H02: Most businesses advertise on newsprint media. HA2: Most businesses do not advertise on newsprint media. 3. H03: Most entrepreneurs prefer to use online advertisements for their products. HA3: Most entrepreneurs do not prefer to use online advertisement for their products. 4. H04: Newsprint advertising is more effective that online advertising. HA4: Newsprint advertising is less effective than online advertising. 5. H05: Online advertising is the future of product advertisement. HA5: Online advertising is not the future of product advertisement. Summary The shift in focus by entrepreneurs and businesses to put more attention on online advertisement instead on the traditional advertisement media is broadly seen as one of the main steps toward technological revolution of the advertising industry. This would go a long way in realizing wider market outreach and increased sales for businesses and publishers who embrace the internet for their publications. This, in essence, would mean increased readership for online version of newspapers, translating into bigger profit margins. ONLINE AND NEWSPRINT ADVERTISEMENT 18 This study has been designed to explore various modes of newspapers as major advertisement media which can be used by entrepreneurs and businesses to advertise their products and services. Special focus has been given to Star Newsprint and Star Online, which are Malaysia’s leading English publications. Chapter two of this work is an extensive literature review on matters relating to online and newsprint publications as well as online and newsprint advertisement. Chapter three is an outline of data collection and treatment while chapters four and five respectively present findings and discussions. Chapter six outlines major conclusions and recommendations. ONLINE AND NEWSPRINT ADVERTISEMENT 19 CHAPTER 2: LITERATURE REVIEW Introduction Newspapers have conventionally played a very significant role in the advertisement of goods and services. This has been mainly attributed to their wide readership and circulation since they can be easily obtained, from the nearest street vendor to the biggest shopping mall in the biggest city. The readership of newspapers also cut across all ages, sexes, and social classes as they normally publish articles that would be useful to all these category of persons in one way or the other,. Newspapers have for long dominated the advertisement scene due to the low costs involved as compared to other advertisement media. Newspaper comes either as newsprint or online. Newspaper publishers have lately resorted to the two kinds of publication to meet the various demands of different readers (Mutter, 2010). The introduction of online version of newspaper has seen a significant drop in the readership of the print newspaper, and this trend is projected to continue into the future. This scenario which is almost inevitable and probably irreversible is generating big concern on the future of printed newspaper as well as newsprint advertisement. The printing of newspaper remains very important for publishers since it is responsible for the biggest volume of revenue for publishers, contributing nearly 90% of the total revenue for a newspaper company. Analyst are quick to point that any attempt to rid of print newspaper would simply through publication companies out of business since the advertising revenue will almost drop to 5%, if not zero (Mutter, 2010). However, the continued survival of print newspaper will to a great extent be determined by consumer demands, good state of an economy, and the interest of marketers to use newsprint ONLINE AND NEWSPRINT ADVERTISEMENT 20 advertising. It is predicted that with the diminishing economic prospects declining advertising revenue, there is a high possibility of a major drop in consumer demand for print newspapers. This is based on the fact that close to half of print newspaper readers are aged population who are statistically likely to pass out with time. The younger population is not found of print newspapers, and this habit will probably accompany them to old age. Unless this readership habit of the younger population changes, it is quite evident that the print newspaper readership will continue to shrink as the aged population slowly makes their exit, leaving the younger population that has already formed a habit of not reading the print newspaper (Mutter, 2010). Evaluation of Print Newspaper Print newspaper has conventionally been associated with a number of advantages, which have probably made it very popular. It is generally agreed that print newspapers have loyal readership, which makes it a powerful advertising tool as compared to internet. Print newspaper is considered very effective when a particular geographic area is being targeted; for example, when you want to notify people of about a forthcoming sporting event. For those who have information to convey, print newspaper is more flexible in terms of space as one is able to determine the size that would best suit his/her needs. Certain print newspapers enjoy many loyal fans, thus increasing their readership (Lad, 2009). On the other hand, print newspapers have certain disadvantages. Print newspaper generally has limited lifespan, meaning they are only available to the public for a single day after which they are withdrawn from sale. Print newspaper may not give a wide reach as compared with internet that has a global audience. Print newspapers have the limitation in terms of the ONLINE AND NEWSPRINT ADVERTISEMENT 21 audience who may actually read it, and certain copies may actually not be available on demand at all times (Lad, 2009). Evaluation of Online Newspaper Online newspapers tend to offer information to the reader much more quickly as compared to the print version. The online version is always available on the internet before the print version is on the streets. Online publications can normally be updated several times in a day with the latest news and happenings. Moreover, while print version is purchased, online newspapers are accessed free of charge. This makes it possible for a reader to use a wide spectrum of newspapers possible. Online versions enable users to make use of links to divide large units of information into more easily digestible portions, and to search information in the newspaper is also automated. Readers of online versions are able to archive articles on the computer, contact editors via e-mail, and use interactive games (Lad, 2009). The disadvantages attributed to online versions included the fact that they do not give detailed reports on all the subjects and tend to omit several sections found in the print version. This limits information available to the online reader. Reading from a computer does not convey the traditional experience of reading a newspaper, which is a key characteristic of print newspaper. During peak times when several users are scrambling to access news, the download times are very long. Online newspapers are characterized by so many links which are quite confusing instead of being useful, particularly the amount of research necessary and the need to constantly check the link address. One gets tired looking at the computer screen and it may take time to get used to them (Lad, 2009). ONLINE AND NEWSPRINT ADVERTISEMENT 22 Case Study: Star Online and Star Newspaper The Star is one of the leading English language newspapers in Malaysia. The statistics issued from the Audit Bureau of Circulation indicate that the print version of this newspaper has a daily circulation of nearly 950,000 copies while the Sunday Star records a readership of nearly 850,000. The publication is mainly owned by the Malaysian Chinese Association. The main competitors of this publication are The Sun and the New Straits Times, which are also published in English. The Star newspaper traces its history back in 1971, when it was first published as a regional newspaper in Georgetown. By 1976, the newspaper had gained national circulation in Malaysia, and established its headquarters at the country’s capital, Kuala Lumpur. The growth in business saw the company relocate to Petaling Jaya, where it is currently based (Star Publication, 2009). The company’s print newspapers, The Star Daily and The Sunday Star are published in five different editions. Two of the editions cover the northern eninsular states of Penang, Kedah, Perlis, Kelantan, and Perak. Two other editions cover the larger country. The Star Daily is divided into sections consisting of the Main Paper, StarBiz, StarTwo, Star Metro, and classified section. The features of the Main Paper are predominantly local and international news. The StarBiz is mainly concerned with trade and reports on market trends, financial reports, and stock market updates. On the other hand, Star Tw o mainly feature articles on entertainment, environment, science, lifestyle, and fashion among several others. Lastly, the content of Star Metro is varied and tends to focus more on the area of circulation (Star Publication, 2009). The continued demand by the publication’s readers saw the emergence of The Star Online, which is an internet version of The Star newspaper. This was in response to the persistent ONLINE AND NEWSPRINT ADVERTISEMENT 23 demand for an online version of the newspaper, and it finally made entry into the market in 2005. The company prides its strengths as a newspaper on the cornerstones of internet and media ventures. The Star Online and its many components are produced, managed, developed, and contributed to by the Star Division, The Star Online and Multimedia Newsdesk teams of The Star’s Editorial Department (Star Publication, 2009). Newsprint Advertisement Advertisement can be traced to the emergence of trading activities from very early days as evidenced by archeological artifacts drawn from different parts of the world. With the invention of the printing press in 1440 by Johannes Gutenberg who was a German Goldsmith, merchants were able to duplicate advertisements for their wares. By the late 19th and early 20th centuries, newsprint advertising had become the primary means for companies to communicate their sales and promotions to the consumers. This was mainly through media such as newspapers, magazines, fliers, posters, and billboards (Walker, 2010). Following the invention of printing press, advertisements became a common place in weekly newspapers and periodical journals. The items, which were mainly featured in such advertisements, included new machines, other print publications or reported the discoveries and inventions of the enlightenment era. The first newsprint to offer advertising space for sale was the French publication La Presse in 1836. This saw this newsprint being sold more cheaply, hence recorded increased readership and profitability. This move inspired other newspapers and magazines across the world to follow suit in this commercial strategy. In the contemporary newsprint, advertising designers are able to visualize highly creative commercials through digital image manipulation in order to make the biggest market impact (Walker, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 24 Newsprints still remain key advertisement medium for every business to such a point that it is hard to imagine doing business without advertising in a newspaper or a magazine. This is particularly important for small businesses that can hardly afford other media of advertisement. Paid-circulation newspapers have for long dominated the mass media market for advertisement as reflected in advertisement sales volumes. Newspapers are very popular with both multinational businesses and small-scale dealers. This is probably due to the fact that businesses come in three distinct forms namely local, regional, and national newspapers each targeting different audience according to its scope of circulation (Patsula Media, 2007). Advantages There are a number of advantages that print newspaper advertisements have over online advertisements. Print newspapers have very wide circulation as almost every home in the city subscribed to daily access of a printed newspaper. Where the advertisement is intended to reach audience only in a particular geographical region, print newspaper readily permits this. The printed advertisement benefits from both permanence and desired obsolescence. This means that a reader is able to refer back or even cut out a particular advert. Print newspapers have a predictable frequency of publication, either on daily or weekly basis, making it possible for advertisers to target days of wider readership for their adverts (Brassil, 2010). The immediacy that print newspapers have makes it possible for urgent advertisements to be responded fast, thereby producing urgent results. When deadlines are short, it permits quick responses to changing market conditions. Readers are already accustomed themselves to getting advertisements on print newspapers to an extent that a good number buys print newspapers just to read advertisements. At the same time, print newspaper reading has nearly become a habit for ONLINE AND NEWSPRINT ADVERTISEMENT 25 most people. Specific sector adverts can be very easily placed on the various sections of print newspaper such as sports, news, and classifieds to ensure the target is directly hit (Brassil, 2010). Print newspapers give advertisers a lot of flexibility both in size and placement. This means that production changes can be easily responded to whenever the need arises. Advertisements that are placed on print newspapers can be examined at leisure since the exposure is not limited, thus readers are able to take their time going through the message. Since placement on print newspaper can be tailored to a size that suits the budget of the advertiser, it is possible even for small businesses to place their small adverts at low costs. Print newspapers offer wide options to advertisers whether place their advertisements as copy only, copy with graphics, colored, or black and white. Finally, print newspapers features supplements which readers can easily pull out and save (Brassil, 2010). Disadvantages Advertising on print newspaper has not escaped its own set of shortcomings. Because of the large number of advertisements which are featured on the newspaper, any particular advertisement must compete for reader’s attention. This means that readers who only spend a few minutes reading the print newspaper may fail to capture the advertisement. At the same time, there is hardly a guarantee that everybody who reads the print newspaper will read the advertisements placed in it. This is because a print newspaper has several sections and not all readers read every section of the newspaper. The short lifespan, normally daily, that newspapers have forces advertisers to insert multiple advertisements even for a whole week so as to reach a good number of readers. This may be expensive particularly for small businesses (Brassil, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 26 Online Advertisement The revolution in information and communication technology has come with both opportunities and risks for the business community, particularly from the point of view of the traditionally-established media. Internet as a form of computer aided communication is equally unsure for the print media. The technical potential in advertisement that online newspaper offers surpasses that of the printed newspaper in several ways. Online newspaper is interactive multimedia for providing internal and external networks, while offering a selection of functions, possibility for regular updates, access to archives, rapid access to large number of newspapers, and being paperless, thus ensuring there is no problem of waste disposal (Neuberger, Tonnemacher, Bibl & Duck, 1998). Advantages The economic constraints that businesses face on everyday basis often leave enterprises with very little money to spare on advertising. This is more common among the small businesses who often find themselves light in the pocket. It is therefore important to opt for an advertisement medium that give optimum output and minimal costs. Online advertisement is generally seen to be complacent in this line than the traditional newsprint advertisement. When online advertisements are on a pay-per-click basis, an entrepreneur only pays when a potential customer clicks on the advert and ends up on the entrepreneur’s website. This ensures that businesses only pay for leads that end up in their website as opposed to mass messages in the print newspaper that may or may not reach the target audience. There is therefore maximum return on investment for a business using online advertisement (Rogers, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 27 Online advertisement also works very quickly given the fact that the day that one gets started is the same day that results manifest. There is basically neither waiting period nor long startup process. Once an entrepreneur is ready to get started, he/she can very easily launch a successful advertisement promotion on a number of channels. This tends to produce quick results and the campaign can also be maintained for a longer period of time unlike print newspapers which have daily lifespan. Online advertisement enables businesses to target their markets more efficiently than print newspapers. This can be achieved through the use of social networks that an entrepreneur considers relevant to the campaign. Once these social networks are identified, a business can dig very deeply into their niche, enabling them to produce the maximum results with very little investment (Rogers, 2010). Advertising online has the advantage of giving elaborate and thorough statistics that enables a business to tweak and optimize their campaigns to the maximum. This is a total deviation from newsprint advertising when one can do very little to track the success of one campaign as compared to another. Online advertising avails quite a number of information just at a mouse click. With online advertising, an entrepreneur is able to monitor the number of people who visits the business website, where they come from, what they did once they were there, and many other details. Online advertisement also allows full control and analysis since one is able to manage how many times to show up in the search engines, thus make it possible to gain huge returns for the business (Rogers, 2010). Disadvantages One key disadvantage that is associated with online advertisement relates to advertising overload as there is incredible amount of clutter on most web pages. This arises from the fact that ONLINE AND NEWSPRINT ADVERTISEMENT every advertiser tries to draw the attention of web viewers, making readers have access to too much information which they can hardly digest. Under these circumstances, the web viewers normally choose to ignore the advertisements and this will lead to low rates of return. Also, online advertisement is still a new concept for many advertisement agencies, which simply cannot tell just yet which advertising method works best (Rogers, 2010). 28 ONLINE AND NEWSPRINT ADVERTISEMENT 29 CHAPTER 3: METHODOLOGY Introduction In research undertaking, the methodology section is one of the crucial areas to be tackled in a proposal document because it forms the basis of the results of research findings. A research can be faced with big challenges due to wrong choice of method used. To avoid this, good planning of the method is essential and in order to get reliable results. The issue of reliability establishes that a research should have the ability to show consistency in the results even after a study is repeatedly done by different researchers. Reliability in research study can also be enhanced through good structure of the methodology. When the correct data collection methods are used, proportional samples are collected, and the correct method of analysis is used, a research can achieve validity. Since this thesis is inductive in nature, it prompted the application of a qualitative methodology. This means that the views of newspaper publishers and advertisement experts have been given a lot of weight. This was done by administering both physical and online questionnaires as well as conducting in-depth interviews—each lasting nearly 45 minutes. Those interviewed had to be newspaper publishers, advertisement agencies, and general newspaper readers in Malaysia who have been in the sector for the last five years. Moreover, at the time of the interview, they were actively engaged in related media and general businesses. This ensured very rich data was gathered from persons with a wealth of experience. Data Collection Methods The key purpose of data collection was to ensure that a rich set of description was obtained. To achieve this, the interviews were transcribed in real time by the interviewer. The ONLINE AND NEWSPRINT ADVERTISEMENT 30 responses were then reduced and analyzed by adopting principles of data codification and clustering (Miles & Huberman, 1994). This was supplemented by administration of questionnaires as well as comprehensive review of relevant literature. Sources The data gathered for this research is from a wide range of documentary sources relating to newspapers as advertisement medium in general as well as those specifically relating to print newspaper and online newspaper giving special emphasis to The Star Publications. These mainly included policy documents and academic and the non-academic documents. First, journals on newspaper advertisements were searched. Second, electronic databases were searched using key words like ‘newsprint advertisement’, ‘online advertisement’ ‘real The Star newspaper’ and ‘effects of online advertisement on newsprint advertisement. ’ Literature review included both conceptual and empirical works, with about 15 articles reviewed for this study. Interviews The interviews dwelt on the following areas: ? The considerations when choosing advertisement media ? The relationship between newspaper readership and circulation and advertisement impact ? The means of promoting advertisement on both print newspaper and online newspaper so as to enable business reap maximum benefits from these advertisement media ? What the future holds for print newspapers and online newspapers, with emphasis on The Star Daily and The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 31 Questionnaires A questionnaire survey of the newspaper publication sector was conducted to understand the aspects of print newspaper and online newspaper advertisements in Malaysia. The survey was explanatory in nature as the objective was to gain insight on the effects of online advertisement on newsprint advertisement. The questionnaire was administered to nearly 100 Malaysia entrepreneurs, 100 Star Publication readers, and over 100 advertisement experts. The set sent to the entrepreneurs and advertisement experts included a cover letter, which explains the purpose and need for the study, the questionnaire document, and a prepaid reply envelope. Letters reminding the respondents of the questionnaires were later sent to those who had not responded within the three weeks duration. Case Study This thesis involves classical use of case studies to gain a deeper insight through the application of a set of ideas. A multiple case study approach helps in developing a theory which is better grounded, more accurate, and more generalized (Eisenhardt & Graebner, 2007). Case studies are introduced to test the possible effects that advertising in online newspapers could have on advertising on print newspapers, and the users’ adoption of one over the other. The use of case study is important in practical testing of theories with practitioners in real life situation. The case study organizations are selected based on the idea of theoretical sampling. This is because when it comes to building a theory, theoretical sampling tends to be preferred as compared to generalized concept found in statistical studies. This means that the cases are chosen for theoretical and not for statistical reasons (Schroeder, Linderman, Liedtke & Choo, 2008). An analysis has been developed on how the use of online advertisement is steadily gaining popularity among entrepreneurs in Malaysia, and particularly the use of The Star Online. ONLINE AND NEWSPRINT ADVERTISEMENT 32 Survey Analysis From the nearly 100 questionnaires that were mailed to entrepreneurs, 85 were returned. This represented an 85% response to the questionnaires. However, those that contained usable data were only 70, thus a satisfactory response rate can be said to have been reasonably attained. From the 100 questionnaires administered to advertisement experts, 80 were duly completed and handed over. From these about 74 contained usable data representing nearly 80% response rate which can be considered satisfactory. Ninety-five out of the 100 readers of both versions of The Star duly responded to the questionnaires and all had useful data. Chart 1 Treatment of Data In research, the data collected need to be synthesized in order to make sense with regard to what is being studied. The data from the questionnaires in this research were analyzed extensively to retrieve the information contained in them (Zikmund, 2003). The triangulation method for data analysis and interpretation was used to interpret the data collected, basing arguments on grounded theory (Dick, 2000; Knafl & Breitmayer, 1991). In addition, the information obtained from the case study were analyzed individually and thereafter, a comparison was made between the different data sources. ONLINE AND NEWSPRINT ADVERTISEMENT 33 Research Limitations The main limitation that may be pointed out in this research is the use of a single case study. However, it is also true that online advertisement is still a recent concept that has not gained much popularity among entrepreneurs. At the same time, the single case approach has weight in the sense that it allows the achievement of a comprehensive analysis. Some of the information have also not been validated through multiple case analyses so as to provide a solid and practical basis for understanding the effects of online advertisement on newsprint advertisement. Rigor, Validity, Reliability, and Ethics The four categories of quality management in research were highly considered. These include validity, reliability, ethics, and rigor (Zikmund, 2003). Reliability of a research is its ability to demonstrate consistency in results; this was achieved through the control of sample by stratifying the population to get a more representative sample. On the other hand, validity is the ability of a scale to measure what it is intended to measure but not going beyond the topic of the study. The triangulation method was used to control this aspect in the thesis. Ethics involves adherence to the norms accepted in gathering of information and this has been ensured by providing secrecy on the information collected from the entrepreneurs. Lastly, the rigor of the research was directed toward efficient sample size in a critical facet in any investigation. The main purpose that a researcher utilizes a sample is to reduce the charges and to collect important data faster (Zikmund, 2003). ONLINE AND NEWSPRINT ADVERTISEMENT Human Rights Protection The people who were interviewed were assured of their confidentiality. In addition, the information gathered ensures the people’s privacy. The entrepreneurs and their businesses will have their rights protected. Research Schedule/Timeline This research took a period of eight weeks. This is considered an ideal timeframe given the busy schedule of some of the subjects who were to be interviewed and have granted appointments at later dates. A detailed summary of the work plan for the research has been tabulated below: Table 1: Work Plan Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Research proposal Preliminary literature review search Literature review and writing Interviews Case study collection Interview editing, coding and interpretation Report interpretation Report writing and presentation 34 ONLINE AND NEWSPRINT ADVERTISEMENT 35 CHAPTER 4: RESULTS Research findings indicate that The Star Online is not yet well explored as regularly as The Star Daily print version. According to the survey, only 41% of the users of The Star Online read it daily, as opposed to the 60% who read The Daily Star daily. Chart 2 Seventy percent read The Star Online edition several times a week, while 80% read The Star Daily several times a week. Only 5% of online users say they never read a print version. Online newspapers are read less frequently and also for shorter periods than printed newspapers. Four out of five users (81%) spend less than an hour reading The Star Online on days when they read it. Only 35% of print readers spend such a short time on it. About one-third of the readers of both The Star Online and The Star Daily were unwilling to pin themselves down to a particular time of day for reading the paper. One in four (25%) said they read The Star Daily between 5 and 9 a. m. The main time for reading The Star Online is around 6 p. m. (38%)—this is the time preferred by users of the online edition, which can be read ONLINE AND NEWSPRINT ADVERTISEMENT 36 on the evening before the printed version appears or which are updated several times in the course of the day. In The Star Online version, the classic sections of the newspaper are the most frequently used. The section Local News is also highly popular. One in three readers of the online version uses the archive frequently (32%) and only about one-third of users did not read the small ads (37%). Items with entertainment value or with feedback possibilities were not very popular. Clear differences emerged between the different kinds of versions, and this only shows that preferences are transferred from the print media to their online equivalents. Proof of this is the strong interest in Local/Regional Affairs of Internet users of local and regional newspapers or the importance attached to up-to-date information on politics and business matters. A number of questions dealt with the comparison of the information content of The Star Online compared with The Star Daily. Compared with the print version, the online newspaper was rated 45% of the respondents as providing more expanse of information, while only 30% voted in favor of the print version on this criterion; 20% rated both versions on this count. The smaller size of The Star Online compared with The Star Daily may be the reason that the print newspaper was rated by considerably more respondents as providing greater scope of information. Chart 3 ONLINE AND NEWSPRINT ADVERTISEMENT 37 Regarding finding information in the paper, the position is more positive for The Star Online: 50% of users stated that they could find their way around just as well as in The Star Daily, while 20% were able to find their way around the online version better. With regard to entertainment value, 40% of users found The Star Online just as good as print version, 35% of users rated print version better and 27% favored online version. What about reader loyalty? About 65% would have chosen The Star Daily and just fewer than 30% would have preferred The Star Online, if only one of the versions had been available. The decision in favor of the print version was based on its portability, while the advantages of the online version were seen as being its accessibility from outside the normal circulation area and the avoidance of unwanted paper. The main advantage, however, in the eyes of the respondents was that online newspapers are normally provided free of charge. It is therefore not surprising that only 35% of users would be prepared to accept a charge. Out of these, 80% stated that they would only be willing to pay for online newspapers if they were cheaper than print newspapers. Only 1% of those users willing to accept a charge could imagine paying more for online newspapers. Apparently, then, users are not willing to pay for the advantages of online newspapers. ONLINE AND NEWSPRINT ADVERTISEMENT 38 CHAPTER 5: DISCUSSION The case study of Star Publications shows that online newspaper users base their activities and/or expectations on the print newspaper and use or design their product accordingly. The online user knows what to expect of a site as the online version retains the name of the printed version, use a similar layout, and similar contents. Moreover, the positive image of a paper can be transferred to the internet. On the other hand, too strong orientation toward the printed original could mean that the possibilities offered by internet technology are not fully exploited—that copy is simply lifted from the printed version. Given such trends toward the future consumption of newspapers, it is clear that online newspapers are steadily taking over the readership of print newspapers. This has the potential of influencing the choices of advertisement media, which entrepreneurs will be making regarding print newspapers or online newspapers. The concern for newspaper publishers would be about the timeframe for which their print newspaper audience would be big enough to justify such huge investment toward publication and distribution of print newspapers. Similar concern would be to entrepreneurs and businesses which still rely heavily on print newspaper for their advertisements. Are they likely to continue using print newspapers for their advertisements or the trend would most likely shift toward online newspapers? The introduction of charges for use seems scarcely possible—at least not as long as the same or similar information is available on the Internet free of charge. The doubts of the advertising industry may evaporate as the Internet becomes increasingly widespread and commonly used (Mutter, 2010). ONLINE AND NEWSPRINT ADVERTISEMENT 39 CHAPTER 6: CONCLUSION AND RECOMMENDATIONS Major Conclusions It would be quite wrong and misleading to rule out the future of print newspapers as advertising media just because of the increased use of online advertising. The reality is that paid circulation newspapers like The Star and Sunday Star still remain very popular advertising media for both local and international businesses. Print newspapers are the most aged forms of mass media, and will thus continue to be dominant in this field, recording big volumes of advertising revenue. Multinationals and local convenience store will continue to depend on print newspapers for their advertisements. Print newspapers are found in each and every community worldwide and readers are very fond of them (Brassil, 2010). Both online and newsprint advertisement have their characteristics which show strong and weak points. This explains why despite the perceived decline in readership of print newspapers, a scan through a print newspaper will reveal a number of businesses that continue to place their advertisements on daily basis. The continued presence of advertisements on newsprint clearly indicates that it still works as a very effective advertisement medium. Although printed newspaper no longer enjoys exclusive monopoly as the predominant source of news, it is clear that they still remain a strong factor in their specific sphere of influence, and online advertisement is not about to edge it out (Brassil, 2010) Recommendations 1. Entrepreneurs should highly consider using both print and online newspapers for their advertisements since both have reasonable number of loyal readers. ONLINE AND NEWSPRINT ADVERTISEMENT 2. When placing advertisements on online newspapers, designers should avoid putting a lot of emphasis on feedbacks since readers rarely give them attention. 3. Advertisements on both versions of newspapers should be critically placed on segments that are frequented by readers so as to attract their attention with ease. 4. Links placed on online newspapers should be more easy to use so that readers can easily navigate through the paper. 5. Most advertisements that target younger persons should be preferably placed on online newspapers while those targeting older people should be placed on print versions.